Why are you giving this away for free? Well, hes considered one of the best copywriters of all time. This gets the customer in the headspace of acceptance which is exactly where you want them when you tell them to buy later on. Joe: Well, I sold my property in Maui, beautiful property which I had for 22 years. saving. how is it spelled? There was a lineup of peoplewe had a retail storethere was a literally a lineup of people all the way around the block waiting to pick up their computer that they were getting for 50% off. See more ideas about print ads, copywriting ads, ads. Whats one place where you brought in your copywriting skills? I was once asked to spend an hour talking about storytelling. They block all the blue light. He gives me this whole pitch. His CTO, the guy whos in charge of managing the code at the site says, This guy is so good, he can do my job. And now, Derek Johnson, who signed up for Toptal has hired the developer from Toptal for more than full-time, and the two of them are working together and continuing to produce great products. Where are Joesugarman.net servers located in? We were in those publications. I guess BluBlocker would have to stand up pretty tall. Im wondering back when you were selling the MagicStat, when you were selling those old computers, before you could just reach out and text and email someone, how did you reach out to people like thermostat customer to understand that they dont like installation, that that was an issue for them, for example? I bought the newspaper. The article also cited the $1,500 laser-operated mousetrap that nobody bought. Joe: What did I put in there? The company later focused on selling those BluBlocker sunglasses I mentioned earlier. How Drip started as a widget and was acquired by Leadpages for a Building a $200k/mo digital marketing agency from the ground (using How to grow your audience (Using an Ambassador Program). Ask anyone. . You want to build curiosity so when they start reading your ad, they dont stop until they finish and go to the end. I took a photograph of it and ran it. I studied him forever. Joe Bidens Net Worth. The goal of the first sentence is to make the customer reader the second sentence and so forth. So I went out to this place called Makena, the town. Your copy should be organised in a logical order. They were the people that were selling the toll-free numbers. I remember as a kid watching them on television. I remember Triggers is the one that got me interested in you. It was just like running a business. I've done a few other courses and read books, but the access to your feedback has really set this one above anything else. This is normally done by elaborating on the benefits of the product rather than its features. I got so fascinated by books that taught me how to be more persuasive, the books that almost taught me what felt like magic tricks at the time. If you havent read his book The Adweek Copywriting Handbook, you need to get your hands on it now. It had made him millions, literally millions. If its the latter, youre in good company. Yeah. Upon signup, youre paired with a team of dedicated bookkeepers who understand your business and use simple, intuitive software to balance your books. Thats a great name if you understand how its spelled. Do you find yourself using some of the triggers on people in person or with people in person? Heres a final piece of Joseph Sugarman wisdom: Sugarman states that he had more failures than successes in his career. Once again a concept or bigger idea is used. Isnt it JoeSugarman.com. Since they desire it more, the customer will also be willing to spend more of obtaining the cure.. He is more known for his work behind the camera, as a TV producer. If you suspect somebody as being not right, dont deal with them. But Sugarman puts a slightly different spin on it. I cant think of an example right now. Every word is going to paint a picture in the customers head. We sold 20 million pair. My brother looked around at the house where the wedding would take place and said, This is giant. Joe: If you want, you can send me a stamped, self-addressed envelope and everybody that does, I will send them a Batman card. 2 outside 12 Juicy Copywriting Samples to Feast Your Creative Brain On! And Sugarman advocates addressing your customers objections quickly and directly. It was a success of course. They said, Joe, how are you doing it? You wouldnt believe how were doing it. I bet you get ripped off a lot. You wouldnt believe how often we get ripped off. We werent getting ripped off at all. Im most proud of that because it took guts to do it. Catalogues literally becameit started a whole revolution. That was a lot of fun. I have so much fun at restaurants. . The results were fantastic. Steven Sugarman owns over 338 units of Banc of California Inc stock worth over $8,582 and over the last 11 years Steven sold BANC stock worth over $5,013,924. Yes, there is logic, sequence, and similar aspects of advertising. His major profession as a Producer has made him extremely wealthy. He wrote then and still writes all his own advertising copy for print, the Internet and TV. Its in my book. The first sentence of the copy should be short and brief and everything but should lead you to the second sentence and the third sentence and the fourth sentence. Joe: Yeah, you cant do that because Im always on the go. I found that to be true. It was just a pair of sunglasses. Its everything you need to forget about your bookkeeping, without actually forgetting about your bookkeeping. What we found was something amazing. That's a combined net worth with his wife, Mary Hart. Furthermore, you need to answer questions in a logical order as the customer would ask them. Was there a way for you to follow up with them? This means breaking them up into chunks. You follow it. We were selling electronics. Andrew: Are you giving me your credit card number? The second should keep em reading too. Could you please replace them? And of course we replaced them. Maybe Rumble makes a deal with him. People loved it. These words can be used interchangeably, but the concept(No pun intended), remains the same. More Ways to Contact Us , Begin writing for money and enjoying the writer's life with AWAI! His company, JS&A Group, Inc., soon grew to become America's largest single source of space-age products, and he eventually introduced dozens of new innovations and concepts in electronics during the '70s including the pocket calculator, the digital watch, cordless telephones, computers and a variety of other items. Pretty soon if you get past the second or third paragraph, youre going to read the whole ad. You never knewdirect marketing is very counterintuitive. I'm so grateful for his mentorship and what his online trainings have done for me! For like three days I did a three-day seminar. Joe: You can check with eBay, sometimes this thing is worth $30 to $50. One of these days theyre going to be very valuable. Andrew: Whats the address? Sugarman is also a published author with six books to his credit. He talks to the other, hes amazing. Joe: Times have really changed. I used to read his book instead of hanging out with my friends when I was in school.. Carefully select words based on how you want customers to feel while reading your copy. Joe: Its been over . Now what we did was we put all kinds of ads in magazines. Copy that sells a winning concept will originate from a powerhouse brand strategy. Instead of trying to tell you what a great product the MagicStat Thermostat is, were going to tear it apart unmercilessly. And then you go into, When we first saw the MagicStat, we took one look at the name and said yuck. And you just keep going from there. Then I get a call from AT&T. Ive had seminar participantsI had this one farmer who sold grapefruits. Why did we get off of those? I had it for about 22 years. Andrew: There it is right on your screen now. ", "Over the past 2 years I've bought dozens of other copywriting courses including Dan Loks High Income Copywriter. Joe: Ive had more people allergic to me. Welcome, robot overlords: The best AI tools for copywriting in 2023, Copy By Committee: why the world would be a better place without it. But if a customer stepped on the scale and saw they gained 20 lbs over the winter, that weight loss pill now looks a lot more appetizing. I work at the Four Seasons hotel, but why dont you come out to my property where Im babysitting, so to speak, and its beautiful out here and well do the interview out here. So I said, Okay, fine.. Joe Rogan on where Tucker Carlson should go next: "He's really designed for the internet. So we did that. So Im kind of taking it easy for a while. Family & Early Life The USA is where Jay Sugarman was born. I was selling all kinds of electronics, digital watches, whatsoever. So I offered good value. The goal is to create the curiosity in the beginning of the ad to really get that person to read. He was born and raised in the Chicago area and attended the electrical engineering college of the University of Miami for three and a half years before being drafted into the U.S. Army in 1962. That was the story about buying that property. Youd be perfect for that shoot. She said, Okay. Is that why its effective? Im trying to find an example. People dont realize that television is an entertainment media. I said, Whats the story with these?, He says, Dont think youre going to sell them because theyre made for astronauts and theyre like $300 a pair. Well, not just Toptal.com, anyone can go to that. How will they reach the end where you ask for the sale? But they will only beat the competition by selling a unique concept that appeals to their ideal customer. If you go to Bench.co/Mixergy, they are going to give you a discount, Bench.co/Mixergy. I used that as a turning point. WebJoseph Sugarman became one of the most successful direct marketing copywriters of the last century. Andrew: Yeah. My competition, my competitors, I was always friendly with them. Joe Sugarman, seller of Blublocker sunglasses on TV and one of the last of the wacky copywriters who drove the mail order business, died on March 18 in Las A co-owner of the Los Angeles Football Club has been charged with orchestrating a scheme to gain control over two investment advisory firms so he and a Joe: My office address is 3350 Palms Center Drive and thats Las Vegas, Nevada, of course, 89103. Theres so much maintenance involved its a constant thing. Web Joesugarman.net ranks 1,666,347globally on HypeStat. Everybody thought I was nuts. We established everything. It required a little bit of installation. But I agree. However, when a customer is experiencing turmoil, they will seek a fix and be more likely to purchase a product or service which does so. Joesugarman.net has servers located in Brea, CA, 92821, United States. This is his place. Youve got to have a signature of the customer. I said, Wait a second. I love him. So I asked my sisters new mother-in-law if she would introduce me so that I can have Joe Sugarman here on Mixergy to do an interview and here he is. So whats the real key? He was 83. Someone showed up at his house. Keep doing a lot of writing and youll get better and better at it, and thats what happened with your students. Im either in Maui or Im here in Las Vegas. Now with the internet, its so much easier because first of all, you can test very inexpensively. Burt I think that book was The AdWeek Copywriting Handbook.. But you were basically taking a position saying, Heres the team thats going to win. sort by. And that should be as a result of both style and content. Finally, I sold it to the local daily newspaper, the Maui News. Here it is. He didnt want to make any mistakes. Next time youre writing copy for any advertisement, try to make the first few sentences as short as possible. Thats the case with BluBlocker. They asked me if I would help them liquidate it. 2023. ' He finds by admitting that he doesnt know everything about what hes about to tell them, it takes away the hammer they want to beat him over the head with and it allows them to accept that the rest of what hes saying is truthful and hes not coming to pump himself up. I started the interview with a story and then I look down at the time and I say, Im two minutes into this interview already and all I did was talk. Its from these failures that I learn things. ", "Carmine is such a generous man. Joe: I had a line of health products, stem cell products that helped your skin, that prevented pain, supported your being. Joe: Yeah. Its hard to say which one was my favorite, but I would say probably BluBlocker only because the sheer volume. Celebrity Net Worth pegs Bidens estimated net worth at $9 million, however. I couldnt communicate well. You need to tap into both the prospects primal brain and their rational brain. Theyre giving Mixergy listeners 80 hours of developer credit when they pay for their first 80 hours. Im going to lose my business. They said, No, we think what youre doing is really great. He was the first to market the cordless phone and the He was playing the 190-seat capacity Joes Pub in New York under a year ago. I didnt do electronics. Andrew: Why are you doing this? You can see the name of Burt Sugarman in the credits for the shows that go back as far as the early 1970s. If you are a copywriter, business owner, or just someone How to Build a Winning Copywriter Portfolio from Scratch, Boost Your Bottom Line with the Right B2B Copywriter, Copywriter for Hire; Set Your Conversions on Fire, Dont Hire a Web Content Writer Until You Read These 7 Facts. We were providing a service that people really appreciated. I read once that you said your first draft would be worse than maybe even some of your students, but you keep rewriting it. Then, alongside the customer knowledge he had, he would be able to come up with a winning sales concept. Where do we mail for that? It was very successful. More importantly, how you, my listener can do that. WebHe sold a used airplane valued at $190,000 for $240,000 through a single magazine ad. It needs to be interesting, unique, and most importantly, short. I had never done one before, never been on TV before. For more on this, take a look at the Hierarchy Lens from our, Copy that sells a winning concept will originate from a powerhouse, And in order to know what would appeal to both parts of my brain, you would need to have discovered, CEO and Head Content Strategist at The Creative Copywriter. But anywaywhere was I going? He is more known for his work behind the camera, as a TV producer. He is considered as a true legend in the field of TV entertainment. Joe: I spent 22 years improving the property and making it even more beautiful than it was back then. He said, Joe, weve got to have you teach all of our marketing people direct marketing and what you did in your book. So they hired me. They turned an objection about the price into a benefit with just two words. Whats that doing here? The funny part about it was that we were making a nice profit on that as well. He pioneered the concept of using toll-free numbers to accept credit card orders by phone I said, Okay. For example, Joseph Sugarman once wrote an ad for a smoke alarm speaking about how it was the nose of your house that smelled out trouble before it happened. You can do it yourself. Ill tell you more about them later. My customers are paying me to learn. Learn more, American Writers & Artists Institute You mightve thought of hot weather and oranges when thinking of the state of Florida. So its just writing in general. Giants general manager Joe Schoen decided to trade up Thursday night during Round 1 of the 2023 NFL Draft. Well, with this new infomercial, we were selling 300,000 pair in one month. And thats exactly what your product does: it solves a problem. Its like I worked my whole life to reach a point where I was with BluBlocker. I couldnt even my parents to let me grow my hair a little bit longer. Your bathroom scale is like a report carda feedback mechanism that tells you how well youve done.. He saw my ads and he says, I want to find out what the real secret is.. So they had cut it out initially and then they bought from it eventually. Are you talking about the property out in. Joe: Thats a good point. Login or become a premium member. Now, it was illegal to take a credit card order over the phone. She was so impressed. Joseph Sugarman is a legendary copywriter and bestselling author. I just have to figure out what else you guys hate with it and why are you spending money on an ad for something you hate? I would say, Save the product because you never know when somebody in your neighborhood is going to be robbed. Id bring that up, the fear factor. One cloud service from another? If youre listening to me and youre an entrepreneur, youre running your own business, you owe it to yourself to talk to Bench because they will help you organize your books better than you could because youre running your company better than a virtual assistant could because theyre pros at it, better than an individual bookkeeper because they have a team of people and they have the software to make sure their team does the job right. He's 79 years old and for nearly 60 years, Sugerman has dedicated his life to making a living dealing in juke boxes, pinball machines, arcade machines and gambling machines, especially gambling machines. He learned his trade from his father, the late Barney (Sugie) Sugerman, who was in the business before WWII. He started this bingo card creator. Joe: The other thing I was going to say too was that you want to create curiosity. Its amazing when you stop to think about it, but we essentially smash atoms around in a billion different ways to bring ideas to life, and we do it so casually and so easily, every hour of every day. 866-879-2924 (Toll Free) Joe: Not really. It shows the point that I wanted to make before was youre going along doing what you think you should be doing and all of a sudden youre going 90 degrees in a different direction and thats where you make your success. I had to fill that one page and I only had like a couple days to do it. This person is good but one little error, one digit being off could end up costing him a whole lot of pain and a whole lot of money because hed get his taxes wrong. ' I put that in there. I have a lot of fun with these and I pass them out to people. Ive got an idea. This would make a great mail order item. He says, No, the company is going out of business. I said, Okay., We finished the meeting. Joseph Sugarman is one of the most epic copywriters thats ever lived. He said that keeping track of revenue and expenses was becoming really painful. You need to grab your readers attention with a short sentence thats easy to read. The designer's estimated net worth is about $700M. A great example of this is when Cycle magazine sent an advertisement to Joseph Sugarman himself. But heres the catch They used his EXACT design and copy style to grab his attention. While it couldve greatly backfired, Joseph found it entertaining and bought ad space in their magazine. You cant hire someone with a trial period of up to two weeks. Andrew: It was something about the MagicStat maybe and its okay if you dont remember. The total combined net worth of this years billionaires is $8 trillion, down from $8.7 trillion in 2020. Theyre copying them by hand. I was very honest about how bad it was. You can charge more for the product and there is increased desire when a problem needs to cured. It was really amazing. Joseph also answers to Joseph H Suger, Joseph Harry Sugerman, Joseph H Sugarman, Jospeh H Sugerman and Joseph Harry Sugerman, and perhaps a couple of other Hes the real deal. I look around its absolutely drop dead gorgeous, beautiful place. Returning home, he formed a company to market Austrian ski lifts in the United States and then later formed his own advertising agency to service ski resort accounts. cost of magnatrack screens,
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